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How To Be Discreet Representing Celebrity Clients


Real estate agents hoping to work with celebrity client need more than an intimate knowledge of swank properties. They need to protect their clients identities.

The WSJ recently chronicled the dos and don’ts of how a broker can keep a celeb client’s property search shrouded in secrecy.

Some tactics include: imposing a no-cellphone rule during showings, asking the seller’s staff to vacate the property and using fake names for buyers.  Some agents even make those involved in the sales process — photographers and home inspectors — sign NDAs.

Another tactic the Hollywood elite employ is buying through an LLC — even going so far as putting manager’s or agent’s name on it and then setting up separate ownership paperwork.

If this all sounds rather cloak and dagger, well, it is. Case in point: one agent who has worked with Kim Kardashian West explains, “Sometimes my client will wear a hat and sunglasses.”

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